Concept design #3
AUREL
Minimalist home & lifestyle brand.
The direction
An editorial e-commerce experience designed to position AUREL as a premium lifestyle brand rooted in craftsmanship, considered living and understated luxury.
Brand strategy
Editorial design
E-commerce conversion
Visual storytelling
UX and art direction
Key features
Overall summary
A sophisticated digital e-commerce experience that combines premium design, storytelling and seamless functionality.
The URL for the site is below for you to view for yourself. Please remember, this is only a concept design so there will be some elements that have not been completed.
